Little did Emily know when she met the Lalau family at her son’s preschool, that in a few years she would become an integral part of their business. Groomers Pro has been a long-term client since 2017. For those who aren’t professional groomers or dog enthusiasts Groomers Pro is a leading distributor of high-end pet grooming supplies and products.

Her first project was the Groomers Pro Catalog (remember catalogs are Emily’s first love) and we’re now four catalogs in and still counting. Emily has not lost her love for this type of project.

Emily also started a successful email marketing strategy taking advantage of abandoned carts, using waitlists for fast-moving products, and implementing customer focussed dispatch emails (primarily to reduce call volume, but also increase sales). Add to this promotional campaigns such as the COVID-19 Groomer’s Stimulus, Professional Groomers Week (at the same time as Amazon Prime), and a virtual trade show (when it should have happened in person) and the business is exponentially growing.

Emily has also produced promotional leaflets to support the sales at Dog Shows, Trade Shows and for use on the Groomer’s Pro van (think Snap-on). Emily manages the Big Commerce store GroomersPro.com, implements the promotions, and is working her way optimizing the many many products (over 1,000 SKUs). She has just finished building the Amazon Store for their own branded products and manages the YouTube and Facebook accounts. What’s next? It’s onwards and upwards, we’ve only just scratched the surface...