Mama Mio skincare is the beloved ‘go-to’ pregnancy range for so many women, from royals to celebrities to everyone (including Emily). The Mama Mio mantra is ‘Fit skin for life’.
Emily joined Mama Mio in 2006 - The Early Years - as their Online Marketing Manager (a.k.a. ‘Webmama’) to grow the online sales channel. Emily developed their website many times, really learnt about Search Engine Optimization and wasn’t too put off by pregnancy to start her own family.
Emily also worked on:
Pay-Per-Click Advertising (Yahoo/Google) testing and refining a variety of different campaigns, keywords and offers.
Email Marketing Calendar – promotional emails (as shown right) to prospects and customers.
Affiliate Marketing Program on a CPA basis. This allowed a cost effective way to explore advertising where costs had proved prohibitive.
Building long term relationships with non-competitive retailers to take advantage of mutual opportunities and shared knowledge.
Emily also set up an Amazon store and managed the fulfillment of all online orders.
Emily's skin was as smooth as a baby's bottom from 2006 to 2008.