ITW Envopak - Emily’s first job and where she learned to become a ‘Jack of All Trades’ Marketing. Here she climbed the ladder from Marketing Assistant to Product Manager, New Product Development Manager, Catalog Manager and Catalog/E-Business Marketing Manager.
She worked on many, many catalogs (some are shown right), project managed her first website and launched a variety of new products. She also did a lot of reporting!
Catalogs are Emily’s first love – she sourced the creative agency, decided on content/product inclusion, pricing and coordinated the photography and copy writing. Emily also organized 6 catalog mailings a year with a mailing house and was responsible for the growth, management and maintenance of in-house database of over 26,000 contacts.
Emily contributed to the strategic direction of the New Product Development process. Conducting both desk and field market research for the development of specific new products. She wrote launch plans and devised specific project campaigns/briefs to provide focus and direction for the UK Sales Force. She worked with design agencies to produce literature/advertisements for new products. Emily also organized projects with Salford University, to ensure that undergraduates had a commercial understanding of product design
Emily also organized plenty of trade shows, including the design of the exhibition stands, provision of support materials and the demonstration of products.
She designed, wrote and edited the company newsletters, press releases and literature for targeted direct mail campaigns and emailshots for specific customer groups.
In short, she is a ‘Jack of All Trades’ Marketing.