“Is a smoother, younger complexion only a sip away?” That is one of the many questions that Emily posed while working with Doctor Absolute – already big in Asia, the collagen brand wanted to break into the U.S. market. She dove head first into the world of ingestible collagen and came up immersed in Pinterest and learning from the best beauty bloggers. Her new mantra is blog, pin, post.
The task was all encompassing from assessing the packaging to meet F.D.A. guidelines, setting the R.R.P., researching shipping materials/methods, to creating and executing the online marketing program.
Emily specified, created and developed a fully responsive website (Shopify), a Pinterest Page, Facebook Advertising and ran Google Adword campaigns. She became a seasoned blogger - she is very proud of her 5 day article “Anti-Aging Tips for the Over 30s”. She also managed the email marketing campaigns/promotions (Mail Chimp) and asked customers at one point if they were “Straight Outta Collagen?”
Emily also harnessed her cooking skills and experimented with collagen in the kitchen; baking anti-aging granola bars, rejuvenating oatmeal and good-for-your skin smoothies. To be honest, success was hit or miss.